Black Friday In Turkey 2025: Top Malls & Online Deals

If you plan to visit Turkey in late November, Black Friday in Turkey 2025 shouldn't be missed. Locals call this shopping week Efsane Cuma, during which Istanbul turns into a paradise for travelers and locals alike. You can find everything, from luxurious malls that sell high-end brands to reasonable stores with international chains. Many travelers combine their shopping with a Istanbul Private Shopping Tour: Grand Bazaar & Spice Market or a Private Luxury Yacht Cruise on Bosphorus to make their trip more enjoyable.

What is Black Friday in Turkey?

In Turkey, the name given to Black Friday is Efsane Cuma, which means "Legendary Friday." It is not only one day of sales but a whole week of discounts. The shops decorate the windows, people shop after work, and online campaigns start even earlier. Discounts often reach up to 80% on clothing, cosmetics and electronics.

Online marketplaces like Trendyol, Hepsiburada, and Amazon Turkey run campaigns such as "Efsane Gunler" and "Sahane Cuma." In fact, these online platforms are just right for locals and tourists who prefer shopping on their phones.

Online Deals: Trendyol, Hepsiburada, Amazon Turkey

Trendyol and Hepsiburada are Turkish versions of Amazon, offering everything from clothes to electronics.

• During “Efsane Gunler,” Trendyol offers discounts on fashion, accessories, and home items.
• Hepsiburada is popular for electronics, gadgets, and home appliances.
• Amazon Turkey offers international brands at reduced prices with local delivery.

Tourists can also take advantage of these deals if they stay in Turkey during the campaign.

When is Black Friday in Turkey 2025?

In Turkey, Black Friday begins on Friday, November 28, 2025. Most discounts kick in a few days earlier and will last until the end of the weekend, though. Generally, Trendyol runs its "Efsane Gunler" campaign from November 21-26. Many brands extend their sales at the beginning of December, allowing you to shop during this convenient period.

You can visit historical places like Hagia Sophia, Topkapi Palace Museum, Blue Mosque and Sultanahmet Square in the morning and spend your evening in shopping centers like Zorlu Center or Emaar Square Mall if you come to Istanbul during that week.

From mass-market to luxurious malls, Istanbul has it all for every budget.

Mass-Market Malls

OzdilekPark (Levent)

In the Levent district, OzdilekPark is perfect for mid-range shopping. You will find H&M, LC Waikiki, DeFacto, Adidas, and other small local brands here. It is situated next to Kanyon and MetroCity, so access to all three of them is pretty easy on foot.

You could also stop for coffee after shopping at one of Kanyon's outdoor cafés or visit the modern restaurants and art installations in the Levent business district. You can also visit Istanbul Sapphire Mall in Levent, which is known not only for shopping but also for its observation deck located at 236 meters. From the top floor, you can enjoy one of the highest panoramic views of Istanbul, stretching across the Bosphorus and both the European and Asian sides.

Luxury Malls

Istinye Park (Sariyer)

Situated in Sariyer on the European side, Istinye Park is among the most famous luxurious malls in Turkey, housing brands such as Chanel, Louis Vuitton, Dior, Hermes, Gucci, and Fendi. You can also find mainstays like Zara and Mango in its open-air bazaar section. After you shop, head to the nearby Emirgan Park for a nice, quiet walk along the Bosphorus. Inside the mall, you can have dinner at Armani Café or Nusr-Et Steakhouse, one of Turkey's most renowned restaurants.

Zorlu Center (Besiktas / Levazim)

The Zorlu Center is located in Besiktas, near the Bosphorus Bridge, and brings together luxury fashion and culture, with shops such as Prada, Fendi, Dior, and Miu Miu. The mall also has the Zorlu Performing Arts Center (PSM), where you can watch concerts or shows.

After shopping, you can have dinner at either Morini or Eataly, two of the most famous restaurants in the complex. Zorlu is just a short drive from Dolmabahce Palace. So you can visit the palace in the morning and do your shopping in the evening during your Istanbul City Highlights Tours.

Emaar Square Mall (Uskudar / Asian Side)

The Emaar Square Mall brings together luxury and mass-market brands under one roof, located on the Asian side in Uskudar. You can find Gucci, Cartier, Hermes, and Rolex, but at the same time, there are more budget-friendly brands, such as Massimo Dutti and Gant.

Inside the mall, there is also an aquarium and cinema, making it ideal for family visits. You can have lunch at The House Café or enjoy Turkish food in its traditional-style restaurants. From here, it's a short drive to Camlica Hill for one of the best views of Istanbul.

Shopping Tips For Black Friday

• Plan early. Check prices before the sale starts in order to understand the real discounts.
• Try to visit the malls early in the day. Crowds become large in the evening, especially on Friday.
• Check return policies. Some shops limit returns on sale items.
• Use applications such as Trendyol and Hepsiburada. Web discounts may become available sooner than those in stores.
• Carry your passport for tax-free shopping. Tourists can claim VAT refund at the airport for eligible purchases.
• Divide your time wisely, considering visiting Zorlu or Emaar luxury malls in the evening, for example, and OzdilekPark for mass-market malls during the day.

FAQ

Is Black Friday a one-day affair?

No, most sales last between three to seven days and may continue into December.

Can I shop online from abroad?

Yes, but check the options for delivery and return. Sometimes Trendyol and Hepsiburada have international shipping.

Where can I find the luxury brands?

The luxury brands are situated in Istinye Park, Zorlu Center, and Emaar Square Mall.

Which malls are best for affordable fashion?

For mass-market brands, head to OzdilekPark, MetroCity, or Mall of Istanbul in Basaksehir.

Black Friday in Turkey represents a perfect combination of culture, fashion, and excitement in 2025. From luxury boutiques to local stores, Istanbul becomes a city of endless opportunities for shoppers. You can enjoy sightseeing during the day and explore glamorous malls in the evening. Contact us and book your tours now to get the best discounts, explore the modern malls of Turkey, and find out why Efsane Cuma will be one of the most exciting times to visit Istanbul.